The Money’s There—Are You Taking It?

Ya’ll, LinkedIn is having a moment.

Somewhere between the “I’m proud to announce” posts and unsolicited career advice, there’s a surge of B2B Creators—people using LinkedIn to share expertise, grow an audience, and create content. This can lead to brand partnerships and other perks.

At first, I resisted. You know the drill - I was in my head due to corporate trauma + millennial conditioning that had me questioning if it was “OK” for me to step into my creator bag… But then I realized: my ability to tell stories is an asset as a subject matter expert. And, as an SME, I have the receipts from a long career that I’m proud of so why not me?

Beyond running creator campaigns at my agency, I’ve leaned into the creator side of my personal brand—recently partnering with Noom, Hubspot, Sprout Social, Advantage Solutions, and Lumanu. And, I’ve spoken at Cannes, ROI Millionaire Summit, and Inbound.

So—why not you?

I know what you’re thinking:
❌ “I don’t have an audience.”
 ❌ “I’m not trying to be internet famous.”
 ❌ “I don’t have time for content.”
 ❌ “Girl, I’m retired.”

I hear you. But let’s reframe:

Are you willing to see yourself—and your expertise—differently?

Not everyone wants to build a brand, get on stage, or create content. But that doesn’t mean you should be sitting on the sidelines while others profit off their knowledge.

That’s why I’m building an expert marketplace (across industries) at my new company, Represent—a place where you can:

💰 Get paid for micro-consulting gigs with Creators who need your expert advice!
📢 Access resources to grow your brand (content strategy, editors, copywriters, etc)

We’re capturing early interest now. You should be on this list.

And, if you are interested in participating in our first regional Creator Fellowship in Nashville, TN as a resource (speaker, mentor, or sponsor) based on what we’re covering - reply to this email.