Don't let them lie to you...

This is hard work.

Hey Ya’ll…

It’s been way too long hasn’t it? It is totally my fault. I’m working on staying consistent to deliver a weekly newsletter that adds provides you with relatable advice for growth and put you onto creators and experts I admire.

Despite the much deserved and needed highlight reels on social media, folks have indeed been “going through it” personally & professionally.

I came into this year ready to ROCK, kick ass and take names especially with such a successful year behind me. But, between this new administration policy shifts and the squeeze on dollars NOT being spent, it’s been a tight squeeze for independent creative firms. So, don’t be discouraged, get active. We are all actively looking for new opportunities!

And so, with that said, I’m going to Disney World this weekend and nothing is going to stop me enjoying the happiest place on earth with my family. 😆 

I have a lot to say about the current state of entrepreneurship, creator economy, burn out, and how society in general needs more structural support for the unraveling. Not today, though.

Here’s the good news — You’re not alone & I have resources.

🔗 On My Heart

Community is NOT a spectator sport.

Photo taken from “In Jesus’ Name” Group Community Chat

I work in creator marketing so I KNOW the term “community” is overused in an era where folks are SELLING community but the reality is, we SURVIVE because of community. Like you, I am in a few group chats that fill different buckets - from business, to content, to AI to startup funding, etc. If I am joining a community or group chat, best believe I will be active because…

You don’t grow a powerful network by sitting on the sidelines — you grow it by being intention, generous and visible.

If you’re in a group or community chat right now & you’re in the back row - try on some of these challenges this week

  • Lead with Value - Make introductions. Share resources. Shout people out.
    Be the plug, not the pitch.

  • Be Findable & Visible - You can’t make meaningful connections if no one knows you exist. Ditch the username that makes you lowkey & start engaging with folks - On and Offline

  • Follow Up & Deepen - When’s the last time you heard someone say something and then followed up with a relevant call, email or DM

Do this for a week and then tell me how it feels…with friends, strangers, co-workers, etc. I promise you, keep it up and eventually you’ll be participant not an observer of community in action.

🌟On My Mind

Build an AI Agent or Find Co-Founder?

I am building a new company to support creators becoming better entrepreneurs through expert matchmaking, AI tools, and community. There is A LOT that needs to get done… I need help. My main question is…

POLL: Should I Train An AI Agent or get a human to be my Co-Founder?

Click which one you think I should consider below

Login or Subscribe to participate in polls.

📈 Executive Spotlight

Meet Kelly Kresen

  • Website:  www.kaykres.com 

  • Title: Founder & Attorney

  • Services: Offers fractional general counsel services and business consulting services to a broad variety of clients ranging from creators to management companies to talent agencies all the way to small business owners, creative services companies, PR firms and more.

  • Fun Fact: I’ve been in the creator and brand partnerships game for over 10 years and did some of the earliest digital/social media deals ever.  I was on an episode of the Jersey Shore with my former client, Snooki!

  • Based in: Miami Beach

  • My mindset: I bring a very lifeguard x attorney mindset to all of my clients. I’ll swim by your side, protect you from sharks and save you when you need it.

  • My Mission: I am here to support all types of women-owned founders and creators.

  • Contact: [email protected]

🤳 Creator Spotlight

Meet Ike Slimster

  • Bio: Ike Slimster merges humor, fashion content, videography, and design—turning cultural insights into compelling visual and audio storytelling for diverse global audiences.

  • Based in: New York City

  • Dream Partnerships: A Dating App, Adobe, Coffee Brands

  • Contact: [email protected] 

📚️ I Heard That - - A Gem From Our Podcast

“No Tool, No Platform, No Data Stat Can Substitute The Lack Of Perspective.” - Marcus Collins

Listen to the full interview here on the Conscious Hustler Podcast

💼 Ways To Work With Me

  • Agency & Consulting Services: I help enterprise brands and ambitious companies launch better creator campaigns, and manage their internal creator networks. So…think Strategy, Concept Development, Talent Discovery, Campaign Management, Content Creation, Experience Execution, Reporting. Book a call with me.

  • Creator Business Solutions: I help creators become better entrepreneurs. Taking a 20% commission can be a major strain & source of resentment for creators in the long run, so I support serious creators with expert matchmaking and long-term business solutions for a fee.

  • Coaching: I help creative entrepreneurs and corporate executives sign their own permission slips to grow their business and personal brand. Book a coaching call or a personal branding VIP Day. 

Or… If you got something that doesn’t fit neatly into a box, reply to this email.

Say hi 👋 on LinkedIn, Instagram,

Thanks for reading!

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